When this role becomes relevant
- Founder or promoter remains the default decision-maker for most critical matters.
- Growth priorities are visible, but not converted into owners, milestones and dashboards.
- Senior leaders are capable, but cross-functional alignment is slow or inconsistent.
- Board, investor or lender conversations require clearer strategy and execution confidence.
- The company needs an operating rhythm without immediately hiring a full-time CEO.
- Strategic initiatives are being discussed repeatedly without measurable traction.
