Core mandate
- ICP, pipeline and sales governance
- Partnership and channel revenue models
- Pricing, proposals and deal review cadence
- Customer expansion and retention discipline
Virtual CRO / Revenue Officer
Revenue architecture across sales, partnerships and customer expansion.
Senior revenue leadership to move the business from opportunistic sales to disciplined pipeline, account strategy, pricing and predictable growth.
Best fit when
- B2B services firms with inconsistent pipeline
- SaaS or platform companies needing GTM maturity
- Channel-led growth models
- Founders who still close every major deal
What changes in 90 days
The role creates an operating baseline, clarifies decision rights, builds a review cadence, defines priority dashboards and begins capability transfer to the internal team.
- Clear problem statement and success measures
- Roadmap with owners, cadence and decision forums
- Board/promoter-ready review pack
- Next-phase execution backlog
Engage Virtual CRO / Revenue Officer
Start with a diagnostic, pilot mandate or structured advisory sprint.